According to Lincoln Journal Star, NU regents approved a 13-year contract worth $110 million with media and marketing giant IMG at their Friday meeting.
The new deal, which would run through June 30, 2021, essentially would position IMG as a marketing agent on behalf of the athletic department, streamlining NU’s marketing efforts.
IMG would seek corporate sponsorships for NU, for example, and sell advertising for radio and television broadcasts.
In addition to Nebraska, IMG provides marketing services for numerous other schools, including Kansas, Texas, Michigan, Oklahoma State and Tennessee, according to its Web site.
What’s not in the Journal Star article is the fact that Loserhan came to us through his agent at IMG.
