Yesterday, while listening to the game on the radio feed provided by Huskers.com, I took note of some of the sponsors. Good old Dorothy Lynch from Columbus was there with a spot. Fan community site, NUFans.com, also ran a spot that drove me to their site.

Upon closer inspection, NUFans.com turns out to be a well done “ad” for Lincoln-based insurer Ameritas. The site features an active message board and great photos (like the one above) of game day action. I like how Ameritas is giving the community something of value. It’s terrific for their brand as well, since people will easily associate them with the team and the community.