Our favorite college football team isn’t the only business with something to prove on game day. Richard Claussen of ad agency Bailey Lauerman says, “Business is about impressions. And making the right impression. And a weekend like this is probably the greatest opportunity to make a terrific impression.”

I think it’s important to remember how interwined football is with the culture and economy of Nebraska. Our writers, designers, musicians, architects, plumbers, teachers, chefs, doctors, investors and inventors all–in their own way–want to show the nation and the world that Nebraskans kick ass. The Cornhuskers are but one vehicle by which we do that. Yet, the Huskers serve as the most media-visible example we have.