San Antonio Buinsess Journal: The MasterCard Alamo Bowl hired Kiki Lindholm, a partner in LindholmTownsend, to help lead local ticket sales for the Dec. 28 college football match-up between the Michigan Wolverines and Nebraska Cornhuskers.

LindholmTownsend, a San Antonio-based advertising agency, is creating the multimedia campaign for one of the top-rated bowl games in the country.

Alamo Bowl officials say Husker fans have scrambled to purchase tickets to San Antonio’s post-season game, while Michigan fans have been less enthusiastic after their team finished the 2004 season with a Rose Bowl invite.

Alamo Bowl officials downplay the anemic ticket sales to Michigan fans, attributing it more to frustration than disrespect. They are focusing instead on selling more tickets to San Antonians.

“We want this to be San Antonio’s bowl,” says Alamo Bowl spokesman Rick Hill. “It is San Antonio’s bowl.”